Paid Media UGC
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Paid Media UGC -
Tech, Finance, & Apps
Problem/Solution
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Best performing in driving clicks
Thumbstop Rate = 51.5%
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Reach = 58k
Trial Sign Ups = 6
Thumbstop Rate = 38.9%
Talking to Camera
Food & Drink
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CTR = 2.37%
ROAS = averaging ~3 ROAS (top performing)
CVR = 4%
Aesthetic
Testimonial
Flavor Highlight
Hair & Skincare
Product Features
Testimonial
Hair Quiz
Before/After
Home & Lifestyle
Problem/Solution
Conversation Starter
Ugly Ad
Aesthetic
Wellness & Fitness
AI Voiceover Hook
Product Features
Problem/Solution
Problem/Solution
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Home (Office space, living room, bedroom, bathroom, kitchen)
State + national parks in Washington state
Beach
Car
Gym
Stores & Washington local businesses
Seattle city-scape
Local events, raves, concerts, festivals
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Asian-American
English accent
Black/brunette hair
Keratosis pilaris
Petite (4’10)
Glasses
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Raving
Sewing
Cooking
Journaling/planning
Weightlifting & strength training
Food & restaurant tours
Video games
Hikes
Coding
Content Offerings