Paid Media UGC
Grandma Skit
Competitor Comparison
Problem/Solution
Home
Problem/Solution
SaaS
Testimonial
Wellness
Lifestyle
Ugly Ad
Listicle
-
Reach = 58k
Trial Sign Ups = 6
Thumbstop Rate = 38.9%
Product Features
Fashion/Fitness
Before/After
Skincare
Tech/SaaS
Talking to Camera
Gifting
Home Goods
Food
Demonstration
-
CTR = 2.37%
ROAS = averaging ~3 ROAS (top performing)
CVR = 4%
-
Best performing in driving clicks
Thumbstop Rate = 51.5%
